Swedish Fasion Brand 

Swedish Dilemma – A Swedish clothing brand with a focus on function & style.

Swedish Dilemma is a unique Swedish clothing brand that has chosen to go its own way in the fashion world by specializing in corduroy shorts. The brand was founded with a vision to combine traditional textiles with modern design principles to create timeless, high-quality garments. Manchester, a fabric that many associate with trousers or blazers from times gone by, has been given a new life here in an updated and urban context.

Basic idea and Inspiration

Swedish Dilemma Swedish Dilemma was founded by a group of Swedish creators who wanted to challenge common norms in the fashion industry. The name "Swedish Dilemma" refers to the balance between tradition and innovation - a conflict they consciously embrace. The brand draws inspiration from Scandinavian minimalism and functionality, but at the same time takes in influences from retro styles and urban subcultures.

Manchester, or corduroy as it is also known, was chosen as their signature material because it is both durable and has a distinctive aesthetic. Manchester gives shorts a unique texture and feel that sets them apart from cotton, denim or linen shorts. Plus, it's a material that works well in Sweden's varied climate - it's durable enough for summer adventures, but also warm enough for chilly evenings.